LLM Tracking: How to Make Sure AI Mentions Your Brand
We bring deep, functional expertise, but are known for our holistic perspective: we capture value across boundaries…
The missing link between your brand and the AI algorithm
AI reads everything.
We make
sure
it reads you.
The missing link between your brand and the AI algorithm
AI reads everything. We Make sure it reads you.
- Our story
Built different on purpose
In 2023, we made a decision most agencies weren’t willing to make: we rebuilt our agency around AI and how it was now interacting with search. Not because we had to but because we could see where search was going and wanted to be ahead of it, not just talking about it. That’s why we understood the AI search shift before most of the industry did. And why we’re better placed to help you navigate it.
Trusted by over 120 brands keen to remain visible in the age of AI
- What we do
SEO has evolved. Has your strategy?
We combine SEO, AI visibility, and strategic insight to ensure your brand is seen – not overlooked – when AI delivers answers.
Fast
Results in weeks, not quarters.
Focused
We find the three things that will move the needle and fix those first. Not a 60-page audit that sits in a drawer.
Straight
If something isn't working, you'll hear it from us before you see it in the numbers.
Joined up
Every action traces back to a business outcome. Not traffic. Not impressions. Leads, enquiries, revenue.
Find out how often your brand appears in AI-generated answers and uncover what’s missing
to stay visible where decisions happen.
Grow qualified traffic and secure top visibility across Google, AI Overviews, and ChatGPT responses - all driven by measurable results.
- Our promise
Using the power of creativity to build better futures
- Why it matters
AI is rewriting the way people discover brands.
Traditional SEO alone no longer suffices. Large Language Models such as ChatGPT, Gemini or Perplexity now provide direct answers — often without displaying search results. If your brand isn’t included in those responses, it risks being unseen where decisions are made. Robot Zebra bridges that gap, helping you remain part of the conversation — and in control.
The shift from search to answers
AI no longer lists options – it chooses who gets seen. We make sure it chooses you.
Visibility beyond keywords
Keywords are outdated. We build visibility through meaning, authority,
and context.
Human insight meets machine logic
Data guides us. Strategy defines us. Together, they make your brand legible to AI.
Future-proof your brand narrative
Algorithms change quickly – your story shouldn’t. We help it stay relevant and consistent.
- How we work
No mystery. No fluff. Here's exactly what happens.
Our process blends data, creativity and precision, making every step clear and focused on growth.
Discovery
We start with a straight conversation about where you are and what you actually need. No assumptions, no pre-sold solutions. If we’re not the right fit, we’ll tell you that too.
Diagnosis
We audit your visibility across Google and AI engines and tell you plainly what’s working, what isn’t and what’s holding you back. You’ll get the three things that matter most, not a list of fifty.
Action
We implement it. Fast. Either directly or working alongside your team. Every move is tied to a visible outcome so you always know what we’re doing and why.
Review
We track performance across search and AI models, tell you what’s moved and what hasn’t, and adjust accordingly. No vanity metrics.
Discovery
We start with a straight conversation about where you are and what you actually need. No assumptions, no pre-sold solutions. If we’re not the right fit, we’ll tell you that too.
Diagnosis
We audit your visibility across Google and AI engines and tell you plainly what’s working, what isn’t and what’s holding you back. You’ll get the three things that matter most, not a list of fifty.
Action
We implement it. Fast. Either directly or working alongside your team. Every move is tied to a visible outcome so you always know what we’re doing and why.
Review
We track performance across search and AI models, tell you what’s moved and what hasn’t, and adjust accordingly. No vanity metrics.
- What our clients say
RobotZebra are an exceptional team who delivered top-tier SEO campaigns for Fibex.
"I couldn't recommend RobotZebra more if I tried. The team are a fountain of knowledge, always providing us with informed, tailored recommendations and solutions. In turn, this has enabled us to measurably improve our SEO performance over the last four years. Whether they're simply making us aware of a Google update and how it might impact our performance, or helping us implement direct improvements on our website, they're always on the ball and up to date. They take a genuinely consultative approach, putting in time to understand our needs and advising accordingly. Beyond that, they're a genuine pleasure to work with."
"I found Robert Zebra to be a professional, skilful, and helpful SEO service company. They were able to help us improve website's ranking in search engines and get more traffic for our business. They were also able to help us with troubleshoot some technical issues we were having. I would recommend their services to anyone who needs help with their website's SEO."
"RobotZebra are an exceptional team who executed top tier SEO campaigns for Fibex. They went above and beyond to help us meet and exceed our SEO targets. Their expert knowledge was invaluable, and everyone was lovely to work with. I highly recommend to anyone looking to improve their SEO."
"RobotZebra is an amazing partner and, even more importantly, the guys and girls working there are absolutely incredible. Not only they helped us reach our objectives with great work ethic but they have always gone out of their ways to support us. I highly recommend them to anyone."
Your competitors are already ranking in AI. Are you?
Book a free strategy call and see how visible your brand truly is.
Your competitors are already ranking in AI. Are you?
Book a free strategy call and see how visible your brand truly is.
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- About us
Robot Zebra aren’t a typical SEO agency
Robot Zebra is a London-based search agency specialising in SEO and AI visibility. We’ve spent 20 years helping businesses get found and when AI started changing how people search, we didn’t add it as an afterthought. We rebuilt around it.
We work with businesses in industries where trust matters. The kind of businesses where warm, consistent inbound leads are the difference between a good year and a great one and where they’ve usually been burned by SEO that promised a lot and delivered very little.
What we actually do is straightforward: we make sure your business shows up where your clients are looking. That means Google, but it also means ChatGPT, Perplexity, Gemini and AI Overviews. We audit where you stand, fix what’s holding you back and build visibility that compounds over time
We've spoken at BrightonSEO, won European and Global Search Awards and worked with over 200 brands.
- Our blog
Insights that keep you ahead
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- FAQ
Got questions? We’ve got clarity.
Process & Timeline
Technical & Platforms
Collaboration & Responsibility
Strategy & Results
Q. How fast can I see results?
Most clients see measurable visibility shifts within 30 days of implementation. Some changes, particularly technical fixes and content updates, move quickly. AI visibility compounds over time as models reprocess your content and start consistently citing your brand. We’ll tell you what to expect at each stage, not just at the end.
Q. What’s required from my team?
Not much and we’ll tell you upfront what we need. Usually a kick-off conversation, access to your site, analytic and a point of contact for feedback. We’re set up to work with lean marketing teams – if you’re a team of one, don’t worry!
Q. Which AI platforms do you monitor?
ChatGPT, Perplexity, Gemini and Google AI Overviews as standard. If there are specific platforms your clients are using, we can discuss adding those to your tracking.
Q. Do you guarantee results?
No and you should be suspicious of anyone who does. What we guarantee is straight talk: if something isn’t working, you’ll hear it from us first, along with what we’re doing about it. Our track record speaks to that, we’ve got clients who’ve been with us for years.
Q. Can you work alongside our existing agency or marketing team?
Yes and we do it regularly. We’ll be clear upfront about where our work starts and ends and we’re used to collaborating with in-house teams and other agencies without it becoming political.
Q. Is this just SEO with "AI" added on?
No and that’s a fair question to ask. A lot of agencies have done exactly that but our approach is built specifically around how AI models evaluate and cite sources, which requires different inputs to traditional SEO. The two overlap, but they’re not the same thing. We rebuilt our whole methodology around it rather than bolting it on.
Your competitors are already ranking in AI. Are you?
Book a free strategy call and see how visible your brand truly is.