Performance search agency in London

Unleash Your Digital Potential with Precision-Driven SEO Tactics
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Why Choose RobotZebra for Your SEO?

At RobotZebra, we recognise that SEO is more than keywords and rankings. It's about leveraging the synergy of technology, strategy, and expertise to propel enduring organic growth. As an SEO agency, we're poised to navigate you through the maze of amplifying your site's traffic, prominence, and revenue.

Our track record is testament to our prowess. We've garnered the confidence of industry giants like Acre, EDF Energy, Infinity Group, Motorway, and a plethora of others.

At RobotZebra, we champion relationships. We transcend mere analytics – we're about forging genuine bonds. Our Managing Director, Krystian Szastok, highlights the essence of transparent and candid relationships in crafting a tangible impact for our clientele.

We're advocates of bespoke solutions. The way we conduct such solutions involves forgoing generic campaigns, with each campaign curated from the ground up. We discern the right keywords for your brand to rank for, and meticulously plot a bespoke plan to achieve number one rankings.

The SEO realm is ever-fluctuating, and we revel in its challenges. From new AI technology to frequent algorithm updates, we anticipate and discern important changes where others get caught by impediments. Our modus operandi has yielded dividends even in the most competitive sectors.

Optimal ROI directs a harmonised orchestration of all marketing channels. We weave SEO into your overarching marketing tapestry. Our history of liaising with a diverse global clientele accentuates SEO's pivotal role in steering success.

Our Presentation

Our SEO Services

On-Page SEO Optimisation
Tweak your website's structure, content, and meta-details to ensure search engines get on well with your site. Learn more about our OnPage SEO approach.
Learn more about our SEO optimisation approach
Off-Page SEO Tactics
Cultivate premium backlinks and nurture affiliations that solidify your site's standing within your industry.
Learn more about our Off page seo approach
Technical SEO Expertise
We delve into the nitty-gritty of your site, making sure it's super quick, mobile-friendly, and without any tech snags.
Learn more about our Technical SEO approach
Content that Engages
Our skilled content makers craft catchy, keyword-filled content that grabs your audience and boosts organic visits.
Learn more about our content writing approach
Local SEO Mastery
Whether you're a local shop or a big company, we fine-tune your local search presence, getting you noticed on the map.
Learn more about our Local SEO approach
International SEO
Navigate the complexities of global markets with our tailored International SEO services. We help you localise content, manage geo-targeting settings, and ensure your website resonates with audiences across different cultures and languages.
Learn more about our Internatioal SEO approach.

Search Awards are the industry-leading celebration of the expertise and achievements within digital marketing and SEO.

In 2022, our search engine optimisation services were recognised at the European Search Awards. We won the prize for the best start-up agency, while at the Global Search Awards, we were the best global start-up in 2022. This is amazing news for our SEO company!

How We Deliver Our SEO Services

Step 1. The Discovery Call: Deep Dive into Your Business Story.
During our discovery call, we're keen to hear about you, your business journey, and your aspirations. This conversation will allow us to pinpoint the keywords crucial for your growth.
Within this conversation, we'll introduce you to our Situational Analysis™ which will provide an overview of your current organic digital footprint, the health of your website, and bespoke SEO improvement recommendations. Click here to view a sample of our Situational Analysis™, using our website as a case study.

Our session will also feature a Mini Keyword Research activity. Based on insights from your Google Search Console and competitive keyword analysis, we'll spotlight potential keywords in your niche. Together, we'll sculpt a prioritised list of keywords to target. To wrap up, we'll discuss our On-Page Recommendations for your highest-performing pages, paving the path for swift actionable improvements in the very first week!
Step 2. Comprehensive Technical Audit: Unearthing Technical Pitfalls.
Following our call, we'll embark on a comprehensive technical audit, revealing any pitfalls in your website that could hamper SEO effectiveness. Given that even top-tier sites often have numerous areas for optimization, we'll be thorough in identifying and rectifying any errors.
Step 3. Keyword Integration & Topical Mapping: Structuring Success.
With the insights from our discovery dialogue, we embed the chosen keywords into our tracking system. At the same time, we lay out a topical map, setting the tone for a coherent content narrative.
Step 4. Roadmap Reveal: Strategizing the Climb to the Top of Google.
After the above actions have been finalised, we’ll jump on a call and will walk you through each step, strategy, and tactic designed to catapult you to page 1, position 1 ranking.

In month one, every action is orchestrated to lay a rock-solid foundation, merging technical prowess, content strategy, and a deep understanding of your brand's essence.
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Step 1: Campaign Strategy Development
In our second month, we craft a tailored campaign strategy centred on your unique goals. Our expert team assembles a precise content roadmap for the next three months, influenced by your core interests and what users are searching for.
Step 2: Keyword and Analytics Refinement
We revisit our data analytics tools, refining our keyword approach and ensuring all growth opportunities are tracked.
Step 3: Internal Linking Optimisation
Our attention then turns to optimising internal linking, ensuring prime keywords are strategically anchored, enhancing both user navigation and SEO prominence.
Step 4: Intensive Technical Audit
Our technical efforts intensify with a deeper audit, evolving prior findings into actionable tech tasks.
Step 5: Weekly On-Page Recommendations
We maintain our momentum with weekly On-Page Recommendations, ensuring alignment with your goals.
Step 6: Content Brief Preparation
As the month winds down, we commence drafting new content briefs, preparing for quality content ahead.

In summary, month 2 sharpens our strategy, technical optimisation, and content groundwork, propelling you towards SEO excellence.
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Step 1. Building Bridges: Initiating Light Link-Building and Citation Creation.
As we delve into the third month, the emphasis shifts towards fortifying your digital presence. Depending on your unique scenario, we'll commence light link-building or citation creation, further enhancing your SEO footprint.
Step 2. Laying the Link-Building Groundwork: From Guest Posts to Niche Edits.
Your website's authority is pivotal for SEO success. Hence, we'll draft the cornerstone of a robust link-building strategy, encompassing tactics like guest posting and niche edits. This ensures that your site garners not only traffic but the right kind of engagements from authoritative sources.
Step 3. Outreach Campaign: Seamless Prospecting and Engagement.
With the strategy in place, we'll transition to prospecting. Identifying potential partners and opportunities is crucial, and we ensure that every prospect aligns with your brand ethos. Subsequently, a well-crafted outreach campaign will be rolled out, targeting these handpicked prospects, nurturing relationships and fostering collaborations.
Step 4. Consistent Monitoring with OPRs: Staying on Track.
OPRs remain our compass, guiding us and ensuring we remain on course with your objectives. Regular checks guarantee that our strategies are translating into tangible outcomes.
Step 5. Content Continuation: Drafting New Briefs.
Content remains king. As month three advances, we'll initiate new content briefs, ensuring that your platform is constantly refreshed with relevant, engaging, and SEO-optimised material.

In essence, month 3 is a blend of strategy and execution, strengthening ties in the digital realm while consistently producing quality content, propelling us forward in our shared SEO journey.
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Step 1. Campaign Performance Analysis: Reflect, Refine, and Rejuvenate.
In this phase, we re-examine the progress made so far, ensuring we're on track to achieve the goals we set out in the initial months. Our team will dive deep into the analytics to gauge the effectiveness of the campaign, understanding areas of success and points needing improvement.
Step 2. Page Performance & OPRs Overview: Gauging Individual Impact.
Here, we'll scrutinise the performance of new pages added, as well as delve into the analytics of individual On-Page Recommendations (OPRs). The beauty lies in the details; hence, we ensure each OPR, whether basic or advanced, resonates with our overarching SEO objectives. We also ensure seamless access to performance metrics by embedding these in the OPRs spreadsheet.
Step 3. Technical Refresher: Maintaining the Momentum.
Staying updated is key. In this step, we revisit your website's technical health to identify any new hiccups or changes since our last deep dive. It’s a way to ensure the smooth functioning of the SEO strategy.
Step 4. Action Plans: Converting Insights into Strategies.
Post our technical refresher, it's action time. Whether it's rectifying errors, implementing fresh strategies based on the refresher, or constructing new content briefs, this step is about moving forward strategically. Furthermore, if any links were acquired in month 3, we’ll employ tiered link-building methods to maximise their potential.
Step 5. Reviving The Content Narrative: Authority, Topicality, and Engagement.
Here, we’ll delve into the content creation strategy. Understanding the significance of topical authority, we’ll devise a plan to create robust content pillars. By organising and mapping future content around these pillars, we build a coherent and compelling narrative. And to add an interactive twist, we aim to include video content – be it insightful snippets from our consultants or engaging animated visuals.
Step 6. The SEO Buffet: Serving Diverse SEO Delicacies.

As we progress, it's essential to stay dynamic. Thus, we'll choose from our menu of SEO actions to keep the strategy robust:

  • Internal links audits – Scheduled every three months.
  • Schema reviews – Diving deeper than before.
  • Peripheral SEO elements exploration – For instance, optimising breadcrumbs for enhanced user navigation.
  • Competitor content gap analysis – Keeping an eye on the competition to seize opportunities they might have missed.
  • Advanced OPRs vs. New Page Needs – Deciding if a basic page tweak suffices or if a more intricate design OPR is warranted.

Month 4 is all about refinement. It’s where we validate the effectiveness of our strategies, implement changes where necessary, and continue the journey upwards, ensuring your brand narrative stays strong and reaches its intended audience.

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We Are Ready to Boost Your Online Presence, Are You?

Arrange a consultation with our specialists. Learn how we can amplify your digital visibility, increase organic traffic, and achieve outstanding sales results.

What Our Clients Say

Send us your competitor, and we'll tell you their SEO strategy

SEO Strategy Analysis

Success Stories from RobotZebra’s SEO Partnerships

A 374% increase in organic traffic. The number of keywords in the top 3 has increased by 250% in just one year. Although the compliance recruitment sector is full of considerable competition, with our work, Rutherford has been able to stand out from the crowd.
View Case Study
A 1,250% increase in organic, non-branded traffic in just twelve months. The number of keywords with top ten positions increased by 300% in a six month period. By working with us, Motorway has successfully reached their SEO and growth objectives.
View Case Study
Limitless Travel
A 190% increase in organic traffic, and in only six months our campaign with Limitless saw the numbers of clicks and impressions double. With our help, Limitless Travel really stands out in its niche!
View Case Study

Get our team to do a technical scan of your website

Tech Audit

Most Common SEO Questions

SEO stands for Search Engine Optimisation. It's a process of improving websites in order to drive more visits, visibility and conversions via search engines such as Google.
SEO provides businesses with much needed visibility in order to attract customers. 87% of shoppers begin their searches for products online. SEO can be the difference between a customer choosing your business over a competitors’.
SEO can take a long time. With some sites, you can see results in the first few weeks, but in some cases it can take months. However, once you start seeing results, your organic search traffic should start increasing steadily.
SEO and PPC are both valuable methods of driving traffic to your webpage. However, SEO has been shown to be the best long term marketing strategy for businesses online. While SEO results are not instant like PPC, investing in good quality SEO will improve your long term ROI where PPC falls short.
We make sure that the time you pay for is used in the most effective manner possible by using our inhouse TrueTime metric and automation, combined with creative approaches to SEO strategy and tactics.
Our team has had experience with managing highly successful SEO campaigns for corporations, startups and SMEs for over 14 years. What’s more, we don’t just deliver results, we overdeliver. You can see proof of this in our reviews and testimonials.
We will schedule weekly video call meetings to update you on how your SEO strategy is performing. We’d love to have face-to-face meetings, but in the current world of social distancing, that isn’t always so easy!
Drop us a message by email or through the contact us form. Alternatively, give us a call and we can start discussing how we can improve your business’ SEO strategy!
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