How we increased traffic by 190% for Limitless Travel

Case Study

Results

190%
More clicks over the last 3 months compared to the same period last year!
123%
More impressions over the last 3 months compared to the same period last year!
41%
Since working with RobotZebra, the keywords ranking for Limitless Travel on the first page of Google results increased: from 93 keywords first-page rankings year-on-year.

About the client

Limitless Travel

Limitless Travel is a holiday provider for people with a wide range of mobility restrictions and disabilities. Their team is made up of people who have disabilities themselves, and people with specialist knowledge of disabilities and the care industry.

Problem Statement

Limitless Travel aimed their campaign at ranking for niche industry keywords relating to accessible holidays and disabled-friendly travel.

Implementation

What did we do to achieve these increases?
Challenged the leading brands with a fresh domain
Overtook concrete-based products that make up main competitors
Continued to increase their part of the market share
Achieved higher visibility, more traffic and conversions from Organic search
Continued to optimise main pages for content and speed

Traffic change

  • Limitless Travel has experienced an immense growth over the past nine-month period, with a particularly very large increase in clicks and impressions over the past month!
  • Limitless Travel achieved 21,600 clicks and 2,170,000 impressions, compared to 15,000 clicks and 1,210,000 impression compared to the previous 6 months!

Traffic change year on year

  • Limitless Travel now experiences much greater traffic than in previous years, receiving nearly 3 times as many clicks.
  • Over the last three months, the site had 9,700 clicks and 1,110,000 impressions, whilst the previous months the site had only 3,350 clicks and 498,000 impressions.
  • The site achieved 190% more clicks and 123% more impressions over the last 3 months compared to the same period last year!

Keyword Rankings

  • The total number of UK keywords being ranked for has more than doubled over the last year,  increasing by 1,260 from 954 to 2,214!
  • From February to January, the keywords ranking on the first page of Google results increased: top 3 UK - from 34 to 51, and total from 93 to 131 - that's a 40% increase in top 10 results!

Specific keyword wins

  • Since RobotZebra started working with Limitless Travel, our SEO campaign has boosted the rank of several high-value keyword.
  • Numerous keywords have risen in rank and have brought Limitless Travel into the first page of the Google search results!
  • One important win is the keyword “disabled holidays uk with entertainment”, which now shows Limitless Travel at the top of the Google results with a featured snippet!
How we increased traffic by 190% for Limitless Travel
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