How we increased traffic by 74% for The Original Bed Company

Case Study

Results

161%

More impressions in December in a year-on-year comparison!

126%

More keywords on the first page of Google in December in a year-on-year comparison!

74%

More clicks in December in a year-on-year comparison.

About the client

The Original Bed Company

For over twenty years, The Original Bed Company has been making brass and iron bedsteads from classics to innovative contemporary designs.

Problem Statement

The Original Bed Company aimed at increasing their rankings for industry keywords, particularly against well-established bed & mattresses competitors.

Implementation

What did we do to achieve these increases?

Challenged the leading brands with fresh landing pages and blog posts

Overtook the main competitors for high volume, tracked keywords

Continued to increase the market share

Achieved higher visibility, more traffic and conversions from Organic search

Continued to optimise main pages for content and speed

Traffic change

OBC has experienced a steady growth over the past year, with a particularly large increase in impressions over the past month
The site had 36% more clicks and 93% more impressions over the last 6 months compared to the previous
December saw 74% more clicks and 161% more impressions in a year-on-year comparison

Keyword Rankings

The number of UK keywords being ranked for has increased by 1798 over the past 12 months from 1892 to 3690!
The number of UK keywords ranking in the top 3 has increased by 51 over the past 12 months from 84 to 135