How we increased traffic by 74% for The Original Bed Company

Case Study


More impressions in December in a year-on-year comparison!
More keywords on the first page of Google in December in a year-on-year comparison!
More clicks in December in a year-on-year comparison.

About the client

For over twenty years, The Original Bed Company has been making brass and iron bedsteads from classics to innovative contemporary designs.

Problem Statement

The Original Bed Company aimed at increasing their rankings for industry keywords, particularly against well-established bed & mattresses competitors.


What did we do to achieve these increases?
Challenged the leading brands with fresh landing pages and blog posts
Overtook the main competitors for high volume, tracked keywords
Continued to increase the market share
Achieved higher visibility, more traffic and conversions from Organic search
Continued to optimise main pages for content and speed

Traffic change

  • OBC has experienced a steady growth over the past year, with a particularly large increase in impressions over the past month
  • The site had 36% more clicks and 93% more impressions over the last 6 months compared to the previous
  • December saw 74% more clicks and 161% more impressions in a year-on-year comparison

Keyword Rankings

  • The number of UK keywords being ranked for has increased by 1798 over the past 12 months from 1892 to 3690!
  • The number of UK keywords ranking in the top 3 has increased by 51 over the past 12 months from 84 to 135

Specific keyword wins since December

  • 7 keywords made it into the top 10!
  • "Metal bed frame queen" jumped 14 places into ranking in the 8th position!
  • Some keywords increased into the first place ranking e.g. “iron bed”!
How we increased traffic by 74% for The Original Bed Company
Online slideshow
See our other work
Case Studies
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram