How we increased traffic by 374% for Rutherford Search

Case Study


More clicks in February in a year-on-year comparison!
More impressions in a year-on-year comparison!
More visibility for keywords ranking in the top 10!

About the client

Rutherford focuses on compliance, financial crime, legal and cyber security searches for roles within the financial services and legal sector, with London and New York being the main focus focus.

Problem Statement

Rutherford Search aimed at increasing their rankings for industry keywords, particularly against well-established competitors.


What did we do to achieve these increases?
Challenged the leading brands with improved landing pages and blog posts
Overtook the main competitors for high volume, tracked keywords
Continued to increase the market share for keywords relating to compliance
Achieved higher visibility, more traffic and conversions from Organic search
Continued to optimise main pages for content and speed

Traffic change

In a 7 day year over year comparison, we’ve achieved a 166% increase in impressions and a 280% increase in clicks

Keyword Rankings

  • The number of UK keywords being ranked for has increased by 195% from March to February!
  • The number of UK keywords ranking in the top 3 has increased by 250% from March to February!

Specific keyword wins until February

  • We’ve achieved six no.1 rankings within just a few months of our campaign.
  • “In house legal recruiters” has started ranking the 8th position!
How we increased traffic by 374% for Rutherford Search
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