How we increased traffic by 330% for Ultima Environmental Store

Case Study

Results

330%
More clicks over the last 28 days compared to previous!
250%
Since January to September, the keywords ranking on the first page of Google results increased: top 3 UK - from 0 keywords in January to 25 first-page rankings in September, and total from 20 to 152!
68%
More impressions over the last 28 days compared to previous!

About the client

Ultima Store

Ultima Store is a professional cleaning supply store of 20 years experience.

Their specialist industrial cleaning materials have been designed to sanitise and protect the wellbeing of users, while also lowering costs and reducing the environmental impact.

Problem Statement

Ultima Store has aimed their campaign at increasing rankings visibility for the key niche keywords relating to industrial cleaning supplies.

Implementation

What did we do to achieve these increases?
Challenged the leading brands with a fresh domain
Overtook concrete-based products that make up main competitors
Continued to increase market share
Achieved higher visibility, more traffic and conversions from Organic search
Continued to optimise main pages for content and speed

Traffic change

  • Ultima Environmental Store has experienced an immense growth over the past nine-month period, with a particularly very large increase in clicks and impressions over the past month
  • The site had 330% more clicks and 68% more impressions over the last 28 days compared to the previous!
  • Since January, when Ultima Store had 0 clicks and 48 impressions from Google, to September - we've achieved 444 clicks and 3500 impressions, increase of 44300% and 7192% consecutively!

Keyword Rankings

  • The number of UK keywords being ranked for has increased by 21 over the last month, from 133 to 154
  • Since January to September, the keywords ranking on the first page of Google results increased: top 3 UK - from 0 to 25, and total from 20 to 152 - that's a 2500% and a 670% increase!

Specific keyword wins just during September

Multiple relevant keywords increase from 6th + page of Google results onto the second, nearing the first page now!
How we increased traffic by 330% for Ultima Environmental Store
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