Topic Clusters and Pillar Pages

Topic clusters and pillar pages can be incredibly helpful for SEO and knowing about them and implementing them is a step in the right direction to improving your website’s growth.

Although making sure that your content has the right keywords and constantly updating your content is important, without creating topic clusters and pillar pages, you could be left behind.

This is because your website has to be able to demonstrate to Google that your content is an authority on the subject. The best way to do this is to structure your content into topic clusters and pillar pages.

What is a topic cluster?

Topic clusters are groupings of multiple pieces of content that share the same main topic and related subtopics. A topic cluster will create an in-depth and comprehensive coverage of a particular topic.

Every topic cluster should have a pillar page and a cluster content page. A cluster content page explores the subtopics or common questions that users may have.

The target keyword that these cluster content pages will aim at will be less common keywords which will then link to the main topic, and therefore to broader keywords, too.

Each cluster is then linked from a relevant pillar. The pillar page is a page that gives a more general overview of a topic, but it links to every cluster for users who want more in-depth information.

Why are topic clusters important in SEO projects?

Topic clusters are necessary for improving SEO.

These topic clusters will indicate to search engines that not only is there valuable content on your site for these particular topics, but also that your website is more authoritative than your competitors.

Google doesn’t just look at keywords.

Google also focuses on synonyms, subtopics and answers to commonly searched questions, so these are good things to focus on when you write content.

How should you implement topic clusters and pillar pages?

Cluster your Topics Together

When researching your topics, you should focus on two or three key topics for your site.

These topics will become the pillars of information on your site, and you should focus on becoming the leading educator on these topics.

What Components Should We Focus on When Creating Topic Clusters?

We focus on three aspects when creating topic clusters. These are:

  • Determining the focus topic
  • Creating a pillar page
  • Leveraging backlinks

Working out User Intent

Topical authority strategies should, in part, focus on user intent. Google has intelligent algorithms measuring user intent.

When a user begins to type their search query into Google, search engine algorithms try to figure out exactly what the user is looking for.

Algorithms can hone into both standard and unusual interpretations of the user’s question. Therefore, you should write content aimed at answering questions that your audience wants to know.

For more information on Topical Authority, explore our topical authority pages. If your business is interested in creating topic clusters and pillar pages on their website, we can help. Topical authority is our specialism, and our team can help you develop outstanding topical authority for your website, letting your organic traffic grow.

Contact us today for more information and a free quote.

What Our Clients Say

Book a free SEO consultation call

Arrange a free, no strings attached SEO consultation. We’ll look at your site and respond to your specific questions on a 20 minute call. If you’d like to work together after that, great. If not, no hard feelings. We’re happy to help and take a chance!
chevron-downchevron-left-circlechevron-right-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram