• Development

How we increased traffic by 303% for Acre

Date

2024

Client

Acre

Category

SEO & AI Campaign

Location

Londyn, UK
New York, USA

acre
An amazing 303% increase in organic traffic. Both the US and the UK sites have grown incredibly in just a year. The number of clicks on the US site increased by 135%! This has allowed Acre to really reap the rewards of our focussed SEO campaign.

Key Metrics

+190%
The client’s US site gained an impressive 303% increase in impressions in December!
+72% Clicks
The client’s US site improved even more with a 74% increase in clicks!
+65% Impressions
In a year-on-year comparison, our client’s UK site gained 65% more impressions!
+29%
Compared to August – December last year, our client’s UK site gained 29% more clicks!

About the client

Acre is the global market leader in sustainability search, recruitment and talent development. Since 2003, they’ve been connecting talented candidates who have the ability to make an impact with progressive organisations to drive sustainable change.

Problem Statement 
/ Challenge

Acre aimed to increase their online rankings, particularly for the niche sustainability recruitment keywords within the UK market.
  • Implementation / Approach / Solution

What did we do to achieve these increases?

Get a complete, data-driven report revealing how your brand performs in AI-generated answers — with clear next steps to improve visibility and authority across platforms.

Ensured that Acre is top ranking for keywords like “environmental recruitment”
Created audience-tailored onpage recommendations in target languages – German, Dutch and French
Continued to increase market share
Worked on building a strong user experience and greater trust in website visitors
Continuously improved the website for mobile-first approach and keeping up with the key technical SEO trends

UK: Traffic change

Total clickson Acre’s UK site increased from 16.3K to 28K, a 72% increase! Total impressions on Acre’s UK site increased from a 314K to 582K, which is a massive increase of 85%!

US: Traffic change

  • Acre’s US site has improved even more than its UK counterpart in the same time period in a year-on-year comparison!
  • Total clickson Acre’s US site increased from 3.15K to 7.08K, a 125% increase! Total impressions on Acre’s US site increased from a 152K to 441K, which is a massive increase of 190%!

Acre UK: average position

From 1st September – 1st December, Acre’s UK site’s average position for those keywords that had improved in the top 100 now is 11.10, improving from September’s reading by over 12 places!

Acre US: average position

  • From 1st September to 1st December, average position of top 3 keywords on Acre’s USsite rose substantially to 71.35%(by 10.22 places)!
  • This means that Acre is more  likely to be ranking higher on Google than it was previously!

Acre UK: specific keyword wins in a year-on-year comparison

Throughout the past year,
Acre UK’s keywords have really improved, most notably with “corporate social responsibility recruiters” rising 6 positions up to ranking 1st on Google!

  • What our clients say

RobotZebra are an exceptional team who executed top tier SEO campaigns for Fibex.

"I couldn't recommend RobotZebra more if I tried. The team are a fountain of knowledge, always providing us with informed, tailored recommendations and solutions. In turn, this has enabled us to measurably improve our SEO performance over the last four years. Whether they're simply making us aware of a Google update and how it might impact our performance, or helping us implement direct improvements on our website, they're always on the ball and up to date. They take a genuinely consultative approach, putting in time to understand our needs and advising accordingly. Beyond that, they're a genuine pleasure to work with."
Sean Desouza
Sean DesouzaInterim Head of Marketing at Acre
"I found Robert Zebra to be a professional, skilful, and helpful SEO service company. They were able to help us improve website's ranking in search engines and get more traffic for our business. They were also able to help us with troubleshoot some technical issues we were having. I would recommend their services to anyone who needs help with their website's SEO."
Lanre E. Oladejo
Lanre E. OladejoDigital Marketing Manager
"RobotZebra are an exceptional team who executed top tier SEO campaigns for Fibex. They went above and beyond to help us meet and exceed our SEO targets. Their expert knowledge was invaluable, and everyone was lovely to work with. I highly recommend to anyone looking to improve their SEO."
India Haughty
India HaughtyDigital Marketing Executive at Mazak Europe
"RobotZebra is an amazing partner and, even more importantly, the guys and girls working there are absolutely incredible. Not only they helped us reach our objectives with great work ethic but they have always gone out of their ways to support us. I highly recommend them to anyone."
Andrea Demichelis
Andrea DemichelisFounder at Elliot For Water

How we increased impressions by 303% for Acre

Online slideshow

Your competitors are already ranking in AI. Are you?

Book a free strategy call and see how visible your brand really is.

Book A Call

Robot Zebra

AI reads everything