- Development
How we increased traffic by 74% for The Original Bed Company
Date
2024
Client
The Original Bed Company
Category
SEO & AI Campaign
Location
London, UK
We saw a 74% increase in organic traffic and an increase in both clicks and impressions by 36% and 93% respectively. Bed frame manufacturing is an incredibly competitive industry, and with our work, The Original Bed Company has achieved its objectives.
Key Metrics
+161% Impression
More impressions in December in a year-on-year comparison!
+126% Keywords
More keywords on the first page of Google in December in a year-on-year comparison!
+74% Clicks
More clicks in December in a year-on-year comparison.
About the client
For over twenty years, The Original Bed Company has been making brass and iron bedsteads from classics to innovative contemporary designs.
Problem Statement / Challenge
The Original Bed Company aimed at increasing their rankings for industry keywords, particularly against well-established bed & mattresses competitors.
- Implementation / Approach / Solution
What did we do to achieve these increases?
Get a complete, data-driven report revealing how your brand performs in AI-generated answers — with clear next steps to improve visibility and authority across platforms.
Challenged the leading brands with fresh landing pages and blog posts
Overtook the main competitors for high volume, tracked keywords
Continued to increase the market share
Achieved higher visibility, more traffic and conversions from Organic search
Continued to optimise main pages for content and speed
Traffic change
- OBC has experienced a steady growth over the past year, with a particularly large increase in impressions over the past month
- The site had 36% more clicks and 93% more impressions over the last 6 months compared to the previous
- December saw 74% more clicks and 161% more impressions in a year-on-year comparison
Keyword Rankings
- The number of UK keywords being ranked for has increased by 1798 over the past 12 months from 1892 to 3690!
- The number of UK keywords ranking in the top 3 has increased by 51 over the past 12 months from 84 to 135
Specific keyword wins since December
- 7 keywords made it into the top 10!
- “Metal bed frame queen” jumped 14 places into ranking in the 8th position!
- Some keywords increased into the first place ranking e.g. “iron bed”!
- What our clients say
RobotZebra are an exceptional team who executed top tier SEO campaigns for Fibex.
"I couldn't recommend RobotZebra more if I tried. The team are a fountain of knowledge, always providing us with informed, tailored recommendations and solutions. In turn, this has enabled us to measurably improve our SEO performance over the last four years. Whether they're simply making us aware of a Google update and how it might impact our performance, or helping us implement direct improvements on our website, they're always on the ball and up to date. They take a genuinely consultative approach, putting in time to understand our needs and advising accordingly. Beyond that, they're a genuine pleasure to work with."
"I found Robert Zebra to be a professional, skilful, and helpful SEO service company. They were able to help us improve website's ranking in search engines and get more traffic for our business. They were also able to help us with troubleshoot some technical issues we were having. I would recommend their services to anyone who needs help with their website's SEO."
"RobotZebra are an exceptional team who executed top tier SEO campaigns for Fibex. They went above and beyond to help us meet and exceed our SEO targets. Their expert knowledge was invaluable, and everyone was lovely to work with. I highly recommend to anyone looking to improve their SEO."
"RobotZebra is an amazing partner and, even more importantly, the guys and girls working there are absolutely incredible. Not only they helped us reach our objectives with great work ethic but they have always gone out of their ways to support us. I highly recommend them to anyone."
How we increased traffic by 74% for The Original Bed Company
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