- Development
How we increased organic traffic by 374% for Rutherford Search
Date
2023
Client
Recruitment Agency
Category
SEO
Location
London, New York
We helped Rutherford Search outperform industry leaders in organic search — driving measurable growth in clicks, visibility, and authority across their key markets in London and New York.
Key Metrics
+321% Clicks
year-on-year
+175% Top 10 Keywords
industry terms
+265% Impressions
Google SERPs
+374% Overall Traffic
About the client
Rutherford Search is a recruitment firm specializing in compliance, financial crime, legal, and cyber security roles within the financial services and legal sectors. With offices in London and New York, they focus on connecting top talent with leading institutions.
Problem Statement / Challenge
Rutherford wanted to increase their search visibility for niche, industry-specific terms in highly competitive verticals dominated by large recruitment brands. They needed to position themselves as a thought leader and capture organic demand for compliance and legal recruitment searches.
- Implementation / Approach / Solution
What did we do to achieve these increases?
Get a complete, data-driven report revealing how your brand performs in AI-generated answers — with clear next steps to improve visibility and authority across platforms.
Challenged the leading brands with improved landing pages and blog posts
Overtook the main competitors for high volume, tracked keywords
Continued to increase the market share for keywords relating to compliance
Achieved higher visibility, more traffic and conversions from Organic search
Continued to optimise main pages for content and speed
Traffic change
In a 7 day year over year comparison, we’ve achieved a 166% increase in impressions and a 280% increase in clicks
Keyword Rankings
- The number of UK keywords being ranked for has increased by 195% from March to February!
- The number of UK keywords ranking in the top 3 has increased by 250% from March to February!
Specific keyword wins until February
- We’ve achieved six no.1 rankings within just a few months of our campaign.
- “In house legal recruiters” has started ranking the 8th position!
- What our clients say
RobotZebra are an exceptional team who executed top tier SEO campaigns for Fibex.
How we increased traffic by 374% for Rutherford Search
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