- Development
How we increased traffic by 207% for Motorway
Date
2023
Client
Motorway
Category
SEO & AI Campaign
Location
UK
A 1,250% increase in organic, non-branded traffic in just twelve months. The number of keywords with top ten positions increased by 300% in a six month period. By working with us, Motorway has successfully reached their SEO and growth objectives.
Key Metrics
+207% Organic traffic
organic traffic* increase
in 6 months (with 87% increase in enquiries)
in 6 months (with 87% increase in enquiries)
* (non-branded)
** yes that’s not a typo, organic, non-brand traffic went from 8,000 monthly visits to 108,000 within 12 months.
** yes that’s not a typo, organic, non-brand traffic went from 8,000 monthly visits to 108,000 within 12 months.
+1250%**
increase over 12 months
About the client
The comparison site to sell your car in UK. Unique ‘TruePrice’ approach to make the marketplace fairer towards customers. Challenger brand with £11m in series A funding, great tv, radio and tube ads. Experienced and innovative team, with great leadership and a strong marketing team.
Problem Statement / Challenge
- Achieve higher visibility, more traffic and conversions from Organic search
- Appear for key lower funnel searches, as well as capture interest at the early stages of the car sale journey
- Challenge the well established players (autotrader.co.uk, webuyanycar.com) in the market for very competitive, high traffic search terms.
- Implementation / Approach / Solution
What did we do to achieve these increases?
Get a complete, data-driven report revealing how your brand performs in AI-generated answers — with clear next steps to improve visibility and authority across platforms.
Identified leading topics related to automotive industry in UK
Built out market leading guides to cover each stage as well as possible
Continuously improved the website for mobile-first approach and keeping up with the key technical SEO trends.
Traffic change
Non-branded visits over the last 16 months.
207% organic (generic, non-branded) traffic increase in 6 months (with 87% increase in enquiries).
1,250% increase over 12 months.
Keyword Rankings
- From 14k keywords in April to 29k in November
- Number of keywords with top ten positions rising 300% from 2k in April to 6k in November
Increase in Leads
- 61.16% increase in leads generated from organic traffic to guides alone: April vs October
- 212% increase Year on Year
- What our clients say
RobotZebra are an exceptional team who executed top tier SEO campaigns for Fibex.
"I couldn't recommend RobotZebra more if I tried. The team are a fountain of knowledge, always providing us with informed, tailored recommendations and solutions. In turn, this has enabled us to measurably improve our SEO performance over the last four years. Whether they're simply making us aware of a Google update and how it might impact our performance, or helping us implement direct improvements on our website, they're always on the ball and up to date. They take a genuinely consultative approach, putting in time to understand our needs and advising accordingly. Beyond that, they're a genuine pleasure to work with."
"I found Robert Zebra to be a professional, skilful, and helpful SEO service company. They were able to help us improve website's ranking in search engines and get more traffic for our business. They were also able to help us with troubleshoot some technical issues we were having. I would recommend their services to anyone who needs help with their website's SEO."
"RobotZebra are an exceptional team who executed top tier SEO campaigns for Fibex. They went above and beyond to help us meet and exceed our SEO targets. Their expert knowledge was invaluable, and everyone was lovely to work with. I highly recommend to anyone looking to improve their SEO."
"RobotZebra is an amazing partner and, even more importantly, the guys and girls working there are absolutely incredible. Not only they helped us reach our objectives with great work ethic but they have always gone out of their ways to support us. I highly recommend them to anyone."
How we increased traffic by 207% for Motorway
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